Social Media Management for Second Block Hospitality!

As the summer began picking up, Second Block Hospitality, comprising The Pines, Bodhi Kitchen, and Drift in Rehoboth Beach, needed to expand their marketing operations to increase management capacity and capture the millions of tourists that come to Rehoboth Beach!

Second Block hired Lavel Consulting to manage their social media platforms, including Facebook and Instagram! Lavel offered a comprehensive solution that utilized platforms to their fullest extent, generating more reach and engagement than ever before. Lavel increased reach by 1000% across some of their accounts, averaging a 5-fold increase in reach across every platform.

Lavel was able to resurrect their older accounts with content that encouraged users to engage with content and become invested in the account. By creating varied content, with new visual and textual formats, Lavel won back the interest of followers.

Lavel’s reels reached over 35,000 unique people on accounts with less than 1,500 followers. Videos and posts consistently performed well, engaging new accounts, generating reach, and driving website visits.